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Lifestyle-Typologien - Einstellungen und Konsumentenverhaltensmuster als Ansatz zur Marktsegmentierung
Kirchner, Sascha - 2010
Persistent link: https://www.econbiz.de/10013424806
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Sustainable lifestyles, eating out habits and the green gap : a study of food waste segments
Liu, Hongbo; McCarthy, Breda - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 920-943
Persistent link: https://www.econbiz.de/10014285920
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Milieuspezifisches Marketing für Biolebensmittel : Lebensstil als Grundlage der Marktsegmentierung
Steimer, Isabelle - 2006
Persistent link: https://www.econbiz.de/10004891789
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Lebensstilsegmentierung aufgrund einer inhaltsbasierten Auswertung digitaler Bilder
Daniel, Ines - 2014
Persistent link: https://www.econbiz.de/10010230587
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A classified afvertisement framework to support niche and other targeted markets
Bodenmiller, Adam E.; Shaout, Adnan K.; Tyankov, Zhivko V. - In: International journal of enterprise information systems … 12 (2016) 3, pp. 38-59
Persistent link: https://www.econbiz.de/10011592039
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Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
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Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee; Haley, Eric John - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
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Imperfect targeting and advertising strategies
Karle, Heiko; Reisinger, Markus - 2023
Persistent link: https://www.econbiz.de/10014422619
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The value of user-specific information for two-sided matchmakers
Brühn, Tim; Goetz, Georg; Meinusch, Annette - 2014
This paper analyzes the incentives of a monopolistic matchmaker to generate user-specific information in order to increase match-quality and profits. By merging two-sided-markets with two-sided-matching we derive a micro-foundation of cross-side externalities dependent on the number of potential...
Persistent link: https://www.econbiz.de/10010404149