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The impact of market orientation on patient loyalty : the mediation of relationship quality
Huang, Jin-An; Lai, Chi-Shiun; Hu, Jer-San; Weng, Rhay-Hung - In: Service business 8 (2014) 4, pp. 499-515
Persistent link: https://www.econbiz.de/10010469729
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The impact of cultural sensitivity and information exchange on relationship quality
Nguyen, Trang T. M.; Nguyen, Tho D. - In: Marketing intelligence & planning 32 (2014) 7, pp. 754-768
Persistent link: https://www.econbiz.de/10010423289
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Measuring level of market orientation for an Islamic microfinance institution case study of Amanah Ikhtiar Malaysia (AIM)
Kazemian, Soheil; Rahman, Rashida Abdul; Ibrahim, Zuraeda - In: Qualitative research in financial markets 6 (2014) 3, pp. 258-277
Persistent link: https://www.econbiz.de/10010480961
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How important is customer orientation for firm performance? : a fuzzy set analysis of orientations, strategies, and environments
Frambach, Rudolf T.; Fiss, Peer C.; Ingenbleek, Paul T. M. - In: Journal of business research : JBR 69 (2016) 4, pp. 1428-1436
Persistent link: https://www.econbiz.de/10011447340
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A configurational approach in business model design
Kulins, Christopher; Leonardy, Hannes; Weber, Christiana - In: Journal of business research : JBR 69 (2016) 4, pp. 1437-1441
Persistent link: https://www.econbiz.de/10011447343
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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The impact of market orientation on innovativeness : evidence from Yemeni SMEs
Alhakimi, Wail; Mahmoud, Mohammed - In: Asia Pacific journal of innovation and entrepreneurship … 14 (2020) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10012548960
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Developing dimensions of the marketing-operations alignment construct
Kedwadee Sombultawee; Sakun Boon-itt - In: International journal of services and operations … 39 (2021) 4, pp. 563-582
Persistent link: https://www.econbiz.de/10012693095
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How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti; Luoma, Jukka; Falk, Tomas - In: Industrial marketing management : the international … 94 (2021), pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
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The dimensionality of the market orientation construct
Crick, James M. - In: Journal of strategic marketing 29 (2021) 4, pp. 281-300
Persistent link: https://www.econbiz.de/10012515859