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The impact of cultural sensitivity and information exchange on relationship quality

Nguyen, Trang T. M.; Nguyen, Tho D. - In: Marketing intelligence & planning 32 (2014) 7, pp. 754-768

Persistent link: https://www.econbiz.de/10010423289

Measuring level of market orientation for an Islamic microfinance institution case study of Amanah Ikhtiar Malaysia (AIM)

Kazemian, Soheil; Rahman, Rashida Abdul; Ibrahim, Zuraeda - In: Qualitative research in financial markets 6 (2014) 3, pp. 258-277

Persistent link: https://www.econbiz.de/10010480961

How important is customer orientation for firm performance? : a fuzzy set analysis of orientations, strategies, and environments

Frambach, Rudolf T.; Fiss, Peer C.; Ingenbleek, Paul T. M. - In: Journal of business research : JBR 69 (2016) 4, pp. 1428-1436

Persistent link: https://www.econbiz.de/10011447340

A configurational approach in business model design

Kulins, Christopher; Leonardy, Hannes; Weber, Christiana - In: Journal of business research : JBR 69 (2016) 4, pp. 1437-1441

Persistent link: https://www.econbiz.de/10011447343

Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage

Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296

Persistent link: https://www.econbiz.de/10012545045

The impact of market orientation on innovativeness : evidence from Yemeni SMEs

Alhakimi, Wail; Mahmoud, Mohammed - In: Asia Pacific journal of innovation and entrepreneurship … 14 (2020) 1, pp. 47-59

Persistent link: https://www.econbiz.de/10012548960

Developing dimensions of the marketing-operations alignment construct

Kedwadee Sombultawee; Sakun Boon-itt - In: International journal of services and operations … 39 (2021) 4, pp. 563-582

Persistent link: https://www.econbiz.de/10012693095

How customer knowledge affects exploration : generating, guiding, and gatekeeping

Sihvonen, Antti; Luoma, Jukka; Falk, Tomas - In: Industrial marketing management : the international … 94 (2021), pp. 90-105

Persistent link: https://www.econbiz.de/10012513123

The dimensionality of the market orientation construct

Crick, James M. - In: Journal of strategic marketing 29 (2021) 4, pp. 281-300

Persistent link: https://www.econbiz.de/10012515859

Market orientation, corporate social responsibility, and firm performance : the moderating role of relationship marketing orientation

Hoang, Cuu Long; Thanh, Trang Bui - In: Cogent business & management 8 (2021) 1, pp. 1-19

This study aims to examine the relationship among concepts as market orientation, corporate social responsibility, firm performance, and relationship marketing orientation in a transition economy such Vietnam. A model with its key determinants was conducted with quantitative test on a sample of...

Persistent link: https://www.econbiz.de/10012656942