Nürnberg, Sales & Marketing Director, Electronic Arts Mobile „Ein Feuerwerk erstklassiger Ideen – interessant für jeden, der im … praxisbezogen.“ Frank Hermann, Director Marketing Communications, Sennheiser. …

A major shift has occurred since the 1970s in the way newspapers do business, largely due to the impact of marketing … readers’ interests as identified through marketing and focus group research. It also found that the newsroom staff was … responsible for the production of these sections. Previous research has focused on the evolution of marketing practices in …