Purpose: This study aims to empirically examine the most common appeals recommended for use in nation branding campaigns to attract and retain skilled professionals from abroad to enhance a country’s economic competitiveness. To assess this, the authors examine how the image and reputation of...

Purpose: This study examines which dimensions of a business environment are most important for attracting globally mobile self-initiated expatriates to a country. The authors use secondary data from the World Bank, the World Economic Forum, IMD and the World Population Review to test eight...