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Review of studies on digital transaction platforms in marketing journals

Hänninen, Mikko - In: The international review of retail, distribution and … 30 (2020) 2, pp. 164-192

Persistent link: https://www.econbiz.de/10012209864

Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls

Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023

, werden als besonders vielversprechend angesehen. Voraussetzung für ein erfolgreiches Metaverse-Marketing sind jedoch ein …Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and …

Persistent link: https://www.econbiz.de/10014516198

From digital business strategy to e-business value creation : a three-stage process model

Zhao, Jing; Chi, Maomao; Zhu, Zhen; Hu, Lewei - In: International journal of networking and virtual … 15 (2015) 2/3, pp. 215-241

Persistent link: https://www.econbiz.de/10011440079

Process digitisation in retail banking : an empirical examination of process virtualization theory

Graupner, Enrico; Mädche, Alexander - In: International journal of electronic business 12 (2015) 4, pp. 364-379

Persistent link: https://www.econbiz.de/10011548180

The impact of new media on bank processes : a Delphi study

Posttchi, Key; Moormann, Jürgen; Felten, Josef - In: International journal of electronic business 12 (2015) 1, pp. 1-45

Persistent link: https://www.econbiz.de/10011458050

Security architecture for a co-operative engineering process in a digital factory environment

Woerner, Jan; Woern, Heinz - 2003

Persistent link: https://www.econbiz.de/10001988236

Agile roadmapping : a management tool for digital entrepreneurship

Souza, Matheus Luiz Pontelo de; Souza, Wesley Canedo de; … - In: IEEE transactions on engineering management : EM 69 (2022) 1, pp. 94-108

Persistent link: https://www.econbiz.de/10013162777

The application of digital twin technology in operations and supply chain management : a bibliometric review

Bhandal, Rajinder; Meriton, Royston; Kavanagh, Richard … - In: Supply chain management 27 (2022) 2, pp. 182-206

Persistent link: https://www.econbiz.de/10013162844

5G in digital supply chain and operations management : fostering flexibility, end-to-end connectivity and real-time visibility through internet-of-everything

Dolgui, Alexandre; Ivanov, Dmitry - In: International journal of production research 60 (2022) 2, pp. 442-451

Persistent link: https://www.econbiz.de/10012873167

Building digitally-enabled process innovation in the process industries : a dynamic capabilities approach

Chirumalla, Koteshwar - In: Technovation : the international journal of … 105 (2021), pp. 1-24

Persistent link: https://www.econbiz.de/10012873168