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The need for a social marketing perspective of consumer-driven health care

Marshall, Kimball P.; Skiba, Michaeline; Paul, David P. - In: International journal of pharmaceutical and healthcare … 3 (2009) 3, pp. 236-257

Persistent link: https://www.econbiz.de/10003929800

The need for a social marketing perspective of consumer-driven health care

Marshall, Kimball P.; Skiba, Michaeline; Paul, David P. - In: International journal of pharmaceutical and healthcare … 3 (2009) 3, pp. 236-257

Persistent link: https://www.econbiz.de/10009896159

The need for a social marketing perspective of consumer‐driven health care

Marshall, Kimball P.; Skiba, Michaeline; Paul, David P. - In: International Journal of Pharmaceutical and Healthcare … 3 (2009) 3, pp. 236-257

Purpose – Consumer‐driven health care (CDHC) has been proposed to reduce the USA health care costs through greater free market economic exposure. The purpose of this paper is to review the USA health care system, insurance plans, and CDHC plan elements and assumptions regarding patients,...

Persistent link: https://www.econbiz.de/10014795809

A comprehensive student-based analysis of hybrid courses : student preferences and design criteria for success

Mosca, Joseph B.; Ball, Daniel R.; Buzza, John S.; … - In: Journal of business & economics research 8 (2010) 5, pp. 7-21

Persistent link: https://www.econbiz.de/10003984348

A comprehensive student-based analysis of hybrid courses : student preferences and design criteria for success

Mosca, Joseph B.; Ball, Daniel R.; Buzza, John S.; … - In: Journal of business & economics research 8 (2010) 5, pp. 7-21

Persistent link: https://www.econbiz.de/10009887227

Primary care physicians’ attitudes toward direct‐to‐consumer advertising of prescription drugs: still crazy after all these years

Paul, David P.; Handlin, Amy; D’Auria Stanton, Angela - In: Journal of Consumer Marketing 19 (2002) 7, pp. 564-574

Based upon a national random sample of primary care physicians, this study updates earlier investigations of direct‐to‐consumer (DTC) advertising of prescription pharmaceutical drugs, in light of the explosive growth of such advertising since the late 1990s. The attitudes of the majority of...

Persistent link: https://www.econbiz.de/10014848305

The disutility of equity theory in contemporary management practice

Skiba, Michaeline; Rosenberg, Stuart - In: The journal of business and economic studies 17 (2011) 2, pp. 1-19

Persistent link: https://www.econbiz.de/10009507687

"It's (not) the economy, stupid" : wasted opportunities (apologies to James Carville)

Skiba, Michaeline; O'Halloran, Patrick - In: Management research review 36 (2013) 6, pp. 562-579

Persistent link: https://www.econbiz.de/10009757749

Global perspectives in the origins, development & consequences of women's self concepts cultivated through television programming and advertising

Skiba, Michaeline; Gupta, Susan Forquer - In: Emerging issues and challenges in business & economics …, (pp. 485-496). 2009

Persistent link: https://www.econbiz.de/10010195809

Why illegal and questionable pharmaceutical marketing practices hurt stakeholders

Skiba, Michaeline - In: Organizational social irresponsibility : tools and …, (pp. 11-35). 2017

Persistent link: https://www.econbiz.de/10011708454