Desai, Preyas S.; Purohit, Devavrat - In: Marketing Science 18 (1999) 1, pp. 42-58
In marketing durable goods, manufacturers use varying degrees of leasing and selling to consumers, e.g., cars, photo-copiers, personal computers, airplanes, etc. The question that this raises is whether the distinction between leases and sales is simply one of price, or whether the proportion of...