Objective – The objective of this paper is to review university organ donation campaign in foreign universities and determine the potential strategies that could be adopted by our universities.Methodology/Technique – This paper is using systematic literature review to select past articles...

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Preface -- About the Authors -- 1. Overview of the Entrepreneur's Journey -- 2. Basics of Market Research -- 2.1. Basic Market Research Concepts -- 2.1.1. Primary and Secondary Market Research -- 2.1.2. Quantitative and...