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Achieving sustainable competitive advantage through brand makeover
Khan, Kalim; Panwar, Tapish - In: The marketing review 19 (2019) 3/4, pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
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Development and impact of strategic marketing : a longitudinal study in a Nordic country from 2008 to 2014
Frösén, Johanna; Tikkanen, Henrikki - In: European journal of marketing : EJM 50 (2016) 12, pp. 2269-2294
Persistent link: https://www.econbiz.de/10011629391
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Do small craft businesses need strategic marketing to survive?
Makhitha, K. M. - In: Investment management and financial innovations 13 (2016) 2, pp. 399-404
Persistent link: https://www.econbiz.de/10011665711
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The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga; Afanas'jev, Mykola V.; Panchuk, Anastasiia - In: Problems and perspectives in management : PPM ; … 16 (2018) 3, pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
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The more things change the more they stay the same : a replicated study of small retail firm resources
Grimmer, Louise; Grimmer, Martin; Mortimer, Gary - In: Journal of retailing and consumer services 44 (2018), pp. 54-63
Persistent link: https://www.econbiz.de/10011904318
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The agile innovation pendulum : family business innovation and the human, social, and marketing capitals
Thrassou, Alkis; Vrontis, Demetris; Bresciani, Stefano - In: International studies of management and organization 48 (2018) 1, pp. 88-104
Persistent link: https://www.econbiz.de/10011883098
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The agile innovation pendulum : a strategic marketing multicultural model for family businesses
Thrassou, Alkis; Vrontis, Demetris; Bresciani, Stefano - In: International studies of management and organization 48 (2018) 1, pp. 105-120
Persistent link: https://www.econbiz.de/10011883101
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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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The quantitative strategic planning matrix : a new marketing tool
David, Meredith E.; David, Fred R.; Davod, Forest R. - In: Journal of strategic marketing 25 (2017) 4, pp. 342-352
Persistent link: https://www.econbiz.de/10011871399