Before the educational organizations are constantly arising questions: "Where can I find willing to learn and ability to pay students? What to teach? How to teach? How to take the money? What kind of advertising do? "Find the answers to these questions can be found in this article.

Communication in marketing, sales and personal contacts, the quality of education, modern advertising educational services, meaningful information, advertising appeal, target audience, an emotional response, commercial advertising effectiveness, and informative advertising, public relations.

The paper looks at some of the different perspectives on entrepreneurship education, with an emphasis on several entrepreneurship education trends in higher education institutions at European and international level. It also looks at the relationship between universitites and the business...

We study opaque selling using a unique dataset that matches hotel bookings made on opaque platforms (Priceline and Hotwire) with their counterparts in the transparent market. Controlling for hotel selection, opaque bookings provide 44% savings to consumers. The price variation across markets and...

The “freemium” model for digital goods involves selling a base version of the product for free, and making premium product features available to users only on payment. The success of the model is predicated on the ability to profitably convert free users to paying ones. Price promotions (or...

This chapter presents a selective review of a literature in marketing that analyzes diffusion and pricing over the product life-cycle. I primarily focus on empirical work, and on papers that deal with the dynamics of pricing over time. I discuss how recent empirical work has linked outcomes to...

This paper takes advantage of the Taiwan Assessment of Student Achievement data set to empirically evaluate whether the test score differentials between pupils with immigrant and native mothers are substantial across subjects, grades and years. Our results show that there exist test score...

This study aims to test financial literacy and credit conditions in determining formal credit access to determine the performance of MSMEs. This research includes the type of associative research that is accompanied by hypothesis testing. This research was conducted on MSMEs of as many as 324...

This article investigates the biases involved in estimating the effects of teacher attributes on school's performance. The study was performed for Chilean educational system, where student distribution is differentiated by schools and teachers are not randomly assigned to them. Findings showed...

This article investigates the biases involved in estimating the effects of teacher attributes on school’s performance. The study was performed for Chilean educational system, where student distribution is differentiated by schools and teachers are not randomly assigned to them. Findings showed...