Han, Jidong; Qiu, Chun; Popkowski Leszczyc, Peter - In: European Journal of Marketing 52 (2018) 7/8, pp. 1439-1456
Purpose: This paper aims to investigate how competition among online auction sellers influences the setting of both open and secret reserve prices, thereby affecting auction outcome. Design/methodology/approach: Using a data set collected from eBay consisting of 787 identical product auctions,...