An assessment was made of the effect of family size on store brand perception. It was hypothesized that larger …

Development of companies in the food sector in Poland is related to creation of a brand- based competitive advantage …. The aim of this study is a presentation of selected aspects of brand development basing on results of an investigation in … 155 food companies. Brand development in the food sector is related to a differentiation of brand architecture …

Currently there is a variety of approaches dealing with a brand or trademark valuation. The International Valuation … most in strategic building of brand value. These factors could be used as a basis for the proposal of a new method for the … profit, return of investment). The other factors which create a brand value (brand awareness, brand loyalty, emotional …

A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …

The power of a brand is inversely proportional to its scope. When you put your brand name on several products, indeed …, the line extension allows an increase in sales in the short term, but it undermines brand name in the mind of the consumer … in the long term. A brand should strive to own a word in the mind of the consumer. Once a word is precisely associated …