Thelen, Shawn T.; Shapiro, Terri - In: Journal of Services Marketing 26 (2012) 3, pp. 181-193
Purpose – The purpose of this paper is to examine behavioral changes by consumers (i.e. changing time of day they contact a firm, requesting a domestic service provider, and ceasing doing business with the firm) when faced with being provided a service from abroad. Design/methodology/approach...