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One step closer to the field : visual methods in marketing and consumer research
Rohani, Laila Shin; Aung, May; Rohani, Khalil - In: Qualitative market research : an international journal 17 (2014) 4, pp. 300-318
Persistent link: https://www.econbiz.de/10010430685
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The use of embedded visual methods in unveiling consumers' values : a digital ethnography perspective
Pera, Rebecca; Quinton, Sarah; Baima, Gabriele - In: Psychology & marketing 39 (2022) 2, pp. 309-319
Persistent link: https://www.econbiz.de/10012796103
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Visual and projective methods in Asian research : commentary
Belk, Russell W. - In: Qualitative market research : an international journal 16 (2013) 1, pp. 94-107
Persistent link: https://www.econbiz.de/10010204006
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Grounded visual pattern analysis : photographs in organizational field studies
Shortt, Harriet L.; Warren, Samantha K. - In: Organizational research methods : ORM 22 (2019) 2, pp. 539-563
Persistent link: https://www.econbiz.de/10012005509
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Mapping the terrain : the use of video-based research in top-tier organizational journals
Christianson, Marlys K. - In: Organizational research methods : ORM 21 (2018) 2, pp. 261-287
Persistent link: https://www.econbiz.de/10011855815
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One step closer to the field: visual methods in marketing and consumer research
Shin Rohani, Laila; Aung, May; Rohani, Khalil - In: Qualitative Market Research: An International Journal 17 (2014) 4, pp. 300-318
Purpose – The purpose of this study is to examine the use of visual research methods in the area of recent marketing and consumer research. Design/methodology/approach – Content analysis was used to investigate visual method in articles from Journal of Consumer Research ; Journal of...
Persistent link: https://www.econbiz.de/10014987706
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Online social construction of Taiwan's rural image : comparison between Taiwanese self-representation and Chinese perception
Sun, Yuting; Liang, Chaoyun; Chang, Chi-Cheng - In: Tourism management : research, policies, practice 76 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012137849
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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Use of netnography in contemporary marketing research
Kopaničová, Janka; Klepochová, Dagmar; Francová, Zuzana - In: Central European business review : CEBR 11 (2022) 4, pp. 111-131
Persistent link: https://www.econbiz.de/10013457322
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Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10011339354