Marketing and policy researchers seeking to increase the societal impact of their scholarship should engage directly with relevant stakeholders. For maximum societal effect, this engagement needs to occur both within the research process and throughout the complex process of knowledge transfer....

People compensate for small food unit sizes by eating more units compared to regular sized units, but the aggregate of calories people consume of smaller versus regular units is still less because each unit consumed increases perceptions of overindulgence and impulsivity. This suggests that if...

Prior research demonstrates that the proximity of fast-food restaurants to schools is related to higher youth body weight and also suggests that this relationship may be stronger in urban areas. Research also suggests that some segments of youth may be more vulnerable to this relationship than...