Purpose – Country‐of‐origin (COO) effects are concerned with buyers' opinions regarding the relative qualities of goods and services produced in various countries. It is the aim of this study to test a framework for investigating the match/mismatch between consumers' product category and...

Purpose – The purpose of this paper is to examine how organisations generate the additional value from community consultation and take advantage of the opportunities that engagement with the community can present. Design/methodology/approach – The paper derives from the author's experiences...

Purpose – The purpose of this paper is to investigate how organisations seek to legitimate their decisions by tracking the relationship between press releases issued by the Australian Government to support their involvement in the Iraq war, media framing of news stories about this issue, and...

Purpose – The purpose of this research is to present the findings of a longitudinal case study into the professionalisation of public relations practices and the institutionalisation of corporate social responsibility as a legitimate social and business arrangement. In doing so, there are...