Matching consumers' country and product image perceptions: an Australian perspective
Year of publication: |
2011
|
---|---|
Authors: | Dagger, Tracey S. ; Raciti, Maria M. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 28.2011, 3, p. 200-210
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Country of origin | Buying behaviour | Retailing | Australia | Product image | Consumer behaviour |
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