The main research objective of this study is to investigate the impact of corporate brand dominance on the attribution processes formed for two different types of negative brand publicity, namely performance-related (e.g., product defects) and value-related (e.g., unethical practices). Corporate...

This study seeks to examine the purchasing motives of young Chinese consumers for foreign products in the People's Republic of China. Specifically, it offers empirical results of young Chinese consumers' perceptions of brand prestige, brand quality, and brand value as motives for purchasing...

This paper examines the differential effects of country‐of‐manufacture information on product beliefs and attitudes for brands with different levels of brand equity. Results show that when there is congruence between brand origin and country of manufacture (e.g. a Sony television that is...

This study examines the effects of the interaction of two types of information about delays—information about the duration of a delay (delay duration information) and information about the reason for a delay (delay reason information)—on people’s reactions to delays. In this paper, we...

This study investigates an under-researched topic: the relationships between capabilities, resources, and international performance among entrepreneurial firms in an emerging economy. We combine the resource-based view of the firm and the capability-building perspective of rent creation to shed...

In spite of a notable interest surrounding the learning advantages of newness (LAN), centered on the emergent international entrepreneurship literature, we have only limited understanding of how young international new ventures (INVs) acquire learning advantages and avoid the liabilities of...

This paper offers a social network explanation for the purported relationship between internationalization and firm performance in the context of born-global small and medium enterprises (SMEs). We argue that home-based social networks play a mediating role in the relationship between inward and...

Although there have been several studies concerning the issue of advertising standardization, few authors have proposed an integrated model of the determinants of advertising standardization Even if the extent of control of Multinational Corporations (MNC) over their subsidiaries is often cited...

This paper explores consumer reactions to negative celebrity publicity. We draw from the sociological analysis of morality and propose that an individual's concerns with moral norms of the target celebrity's personal conduct (deontology) and perceived wrongness of his/her act to the general...