Country‐of‐manufacture effects for known brands
Year of publication: |
2003
|
---|---|
Authors: | Hui, Michael K. ; Zhou, Lianxi |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 37.2003, 1/2, p. 133-153
|
Publisher: |
MCB UP Ltd |
Subject: | Country of origin | Manufacturing | Brand equity |
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