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Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.; Donthu, Naveen; Kumar, V. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine; Donthu, Naveen - In: Journal of business research : JBR 67 (2014) 12, pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
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Role of absorptive capabilities in outsourcing the headquarters selling task in the United States
Unal, Belgin; Donthu, Naveen - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1079-1084
Persistent link: https://www.econbiz.de/10010410580
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Measuring Hofstede's five dimensions of cultural values at the individual level : development and validation of CVSCALE
Yoo, Boonghee; Donthu, Naveen; Lenartowicz, Tomasz - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 193-210
Persistent link: https://www.econbiz.de/10009270629
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How to foster and sustain engagement in virtual communities
Porter, Constance Elise; Donthu, Naveen; MacElroy, … - In: California management review 53 (2010/11) 4, pp. 80-110
Persistent link: https://www.econbiz.de/10009295501
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Web site customer orientations, web site quality, and purchase intentions : the role of web site personality
Poddar, Amit; Donthu, Naveen; Wei, Yujie - In: Journal of business research : JBR 62 (2009) 4, pp. 441-450
Persistent link: https://www.econbiz.de/10003839883
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Implementing integrated marketing science modeling at a non-profit organization : balancing multiple business objectives at Georgia Aquarium
Kumar, V.; Sharma, Amalesh; Donthu, Naveen; Rountree, Carey - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 804-814
Persistent link: https://www.econbiz.de/10011409992
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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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The impact of content and design elements on banner advertising click-through rates
Lohtia, Ritu; Donthu, Naveen; Hershberger, Edmund K. - In: A reader in marketing communications, (pp. 201-213). 2005
Persistent link: https://www.econbiz.de/10003292732
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The intensity of ethnic affiliation : a study of the sociology of Hispanic consumption
Deshpandé, Rohit - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 214-220
Persistent link: https://www.econbiz.de/10001018729