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Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market
Krentzel, Georg August - 2021
"Strategic Shopper Marketing provides a uniquely strategic perspective on the 'anything, anywhere, anytime' retail … marketing principles with strategic concerns, aligning it with other disciplines like marketing, sales and distribution to …-founded understanding of shopper marketing, the book charts the history and development of shopper marketing and describes the newest …
Persistent link: https://www.econbiz.de/10012167648
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Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market
Krentzel, Georg August - 2021
Persistent link: https://www.econbiz.de/10013182318
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Risikomanagement unter Marketinggesichtspunkten
Bielefeldt, Jonas - 2010
Persistent link: https://www.econbiz.de/10003943229
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Managing brand transgressions : 8 principles to transform your brand
Jain, Shailendra Pratap; Jain, Shalini Sarin - 2024
Persistent link: https://www.econbiz.de/10014471861
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Marketing : Grundlagen marktorientierter Unternehmensführung ; Konzepte, Instrumente, Praxisbeispiele ; mit neuer Fallstudie VW Golf
Meffert, Heribert - 2000 - 9., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001491235
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Marktsegmentierung : Marktnischen finden und besetzen ; mit Tabellen
Pepels, Werner (ed.); Ammann, Paul (contributor) - 2000
Persistent link: https://www.econbiz.de/10001463862
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Qualitätsmanagement : eine Aufgabe des Controllings, des Marketings oder des Risikomanagements?
Wrede, Florian (contributor) - 2008
Persistent link: https://www.econbiz.de/10003784129
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Selling the sacred : from Crossfit to Qanon
Einstein, Mara (ed.); Taylor, Sarah McFarland (ed.) - 2024
Branding, promotion, and religious media -- past and present. From logos to logo and back again : images as transactional objects in the history of Christian devotion / David Morgan -- Spiritual healing for sale : medical pluralism and the commodification of Native American healing traditions /...
Persistent link: https://www.econbiz.de/10014493744