Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market
Georg August Krentzel
| Year of publication: |
2021
|
|---|---|
| Authors: | Krentzel, Georg August |
| Publisher: |
Abingdon, Oxon : Routledge, |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | 1 online resource (viii, 183 pages) illustrations |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-429-20141-7 ; 0-429-20141-9 ; 978-0-429-57260-9 ; 0-429-57260-3 ; 978-0-429-57682-9 ; 0-429-57682-X ; 978-0-429-57471-9 ; 0-429-57471-1 ; 978-0-367-19258-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013182318