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Impact of digital technologies adoption on firm performance : the mediating role of social value creation and the moderating role of entrepreneurial marketing in Indian SMEs

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The business of choice : how human instinct influences everyone's decisions

Willcox, Matthew - 2020 - 2nd edition

the science, Willcox helps you apply this to your own marketing and brand strategies. … … Unintentionally -- What Might Lead Us to Better Marketing Research, Then? -- Better Understanding of the Cognitive Biases and …

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Handbook of research methods for marketing management

Nunkoo, Robin (ed.); Teeroovengadum, Viraiyan (ed.); … - 2021

Contents: Introduction: Advances in marketing research methods / Robin Nunkoo, Viraiyan Teeroovengadum and Christian M …. Ringle -- Part I: Quantitative research methods -- 1. Scale development in marketing research / Noorjahan Banon Teeluckdharry …, Viraiyan Teeroovengadum and Ashley Seebaluck -- 2. Necessary condition analysis in marketing research / Jan Dul, Sven Hauff and …

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Consumer psychology in a social media world

Dimofte, Claudiu V. (contributor); … - 2016

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The foundations of marketing practice : a history of book marketing in Germany

Fullerton, Ronald A. - 2016

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The Routledge companion to marketing history

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Truth in marketing : a theory of claim-evidence relations

Anker, Thomas Boysen - 2016

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The marketing book

Baker, Michael John (contributor); … - 2016 - Seventh edition.

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Sustainable branding : ethical, social, and environmental cases and perspectives

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Wettbewerbsvorteile entlang der Supply Chain sichern : Best-Practice-Beispiele in Beschaffung, Produktion, Marketing und anderen Funktionen der betriebswirtschaftlichen Wertschöpfu...

Helmold, Marc - 2023

Wertschöpfungsaktivitäten.-Beschaffung -- Produktion -- Marketing -- Qualitätsmanagement -- Lieferantenmanagement -- Change Management …Dieses Buch beschreibt die wichtigsten Primärfunktionen Beschaffung, Produktion und Marketing. Darüber hinaus werden … Wertschöpfungsaktivitäten Beschaffung Produktion Marketing Qualitätsmanagement Lieferantenmanagement Change Management Organisations …

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