the marketing profession. Adumbrates that a successful marketing policy sells to a defined client, not merely sells … a long and complex business in which marketing plays a part.  …

marketing is required. Attempts to trace recent developments in the marketing system for fish, following on from Taylor's work … marketing. Uses tables and figures to show channels of distribution and consumption in the UK and trends from 1948 to 1971. Sums … up that changing consumption patterns present a ‘turbulent’ field for the fish marketing system to attempt to adapt to.  …

Looks at the face of marketing in the light of today's society. Suggests that marketing professionals muse examine …

Develops a model of a sales analysis system, aiming to enable marketing mangers to assess information which could be … available and of use to them. Reviews the relative importance of past sales information with regard to marketing decision making …

Looks at the dilemma of practitioners and writers in service marketing‐can an intangible service be marketed using the … marketing literature within the framework of a single source, hopefully creating a springboard for further research and long …‐term marketing planning.  …

characteristics of modern competition and marketing, their implications for current thinking about the examine role of advertising and …

Compares the views of European and US marketing lenders on a select group of marketing theory attitudinal statements …. Gives attention to the approach taken to teaching marketing at undergraduate and graduate levels. Concludes that European …

Contrasts the marketing practices of local and foreign firms in Malaysia. Finds that local firms show lower … opportunities. Progress that local firms would do well to examine the marketing practices of their foreign counterparts.  …