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loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management … in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing …

Persistent link: https://www.econbiz.de/10014580796

An agile approach to service innovation : creating valuable service innovation with agile resource integration

Findsrud, Rolf - In: Journal of creating value 6 (2020) 2, pp. 190-207

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Managing brand transgressions : 8 Principles to Transform Your Brand

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Erfolgsfaktoren strategischer Gruppen : dargestellt am Beispiel des Bucheinzelhandels

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Marketing Solutions to the Challenges of a VUCA Environment : Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023

Zarkada, Anna (ed.) - 2024

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and …-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing …

Persistent link: https://www.econbiz.de/10014577588

Distribution channels and growth strategies in Spanish insurance : from networks of agents to branch offices (1870-1940)

Pons Pons, Jerònia; Gutiérrez González, Pablo - In: Business history 66 (2024) 2, pp. 510-528

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Gender and bankarization in Spain, 1949-1970

Martínez Rodríguez, Susana; Bátiz-Lazo, Bernardo - In: Business history 66 (2024) 4, pp. 829-858

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Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education

Jones, Rosalind; Morrish, Sussie C.; Heyworth-Thomas, … - In: Journal of marketing education : JME 45 (2023) 3, pp. 211-225

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From lab to market : learning entrepreneurial marketing through multi-semester, stage-gate, capstone project in STEM MBA

Marin, Alejandra; Parvatiyar, Atul; Mitchell, Ronald K.; … - In: Journal of marketing education : JME 45 (2023) 3, pp. 226-246

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Exploring students' motivation to participate in entrepreneurial marketing education

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