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Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024

Cross, Samantha N. N. (ed.); Saboo, Alok (ed.) - American Marketing Association - 2024

Persistent link: https://www.econbiz.de/10014550866

The impact of government interventions on COVID-19 spread and consumer spending

Zhao, Nan; Yao, Song; Thomadsen, Raphael; Wang, Chong Bo - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3302-3318

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The role of digitalization in business and management : a systematic literature review

Calderon-Monge, Esther; Ribeiro Soriano, Domingo - In: Review of managerial science : RMS 18 (2024) 2, pp. 449-491

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Marketing for entrepreneurs : concepts and applications for new ventures

2022 - Third edition

"Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing … concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to … through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical …