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Lipstein, Benjamin
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The survey as a measurement instrument
Houseman, Earl E.
- In:
Agricultural economics research : a journal of economic …
24
(
1972
)
4
,
pp. 87-92
Persistent link: https://www.econbiz.de/10002975930
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2
El diseño de la muestra para una encuesta sobre gastos de los productores agropecuarios en 1955
Houseman, Earl E.
- In:
Estadística : revista del Instituto Interamericano de …
15
(
1957
)
55
,
pp. 184-194
Persistent link: https://www.econbiz.de/10002982889
Saved in:
3
Critique of: "A new product analysis and decision model"
Lipstein, Benjamin
- In:
Management science : journal of the Institute for …
14
(
1968
)
8
,
pp. 518-519
Persistent link: https://www.econbiz.de/10002384448
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4
The dynamic of brand-loyalty and brand-switching
Lipstein, Benjamin
- In:
Analytical viewpoints in marketing management
,
(pp. 177-191)
.
1968
Persistent link: https://www.econbiz.de/10002384459
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5
In defense of small samples
Lipstein, Benjamin
- In:
Journal of advertising research
15
(
1975
)
1
,
pp. 33-40
Persistent link: https://www.econbiz.de/10002384464
Saved in:
6
A mathematical model of consumer behavior
Lipstein, Benjamin
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 259-265
Persistent link: https://www.econbiz.de/10002384473
Saved in:
7
Modelling and new product birth
Lipstein, Benjamin
- In:
Journal of advertising research
10
(
1970
)
5
,
pp. 3-11
Persistent link: https://www.econbiz.de/10002384485
Saved in:
8
Prospects for the management sciences in advertising
Lipstein, Benjamin
- In:
Management science : journal of the Institute for …
13
(
1966
)
2
,
pp. B-1-B-9
Persistent link: https://www.econbiz.de/10002384500
Saved in:
9
Test marketing : a perturbation in the market place
Lipstein, Benjamin
- In:
Management science : journal of the Institute for …
14
(
1968
)
8
,
pp. 437-448
Persistent link: https://www.econbiz.de/10002384505
Saved in:
10
Tests for test marketing
Lipstein, Benjamin
- In:
New decision-making tools for managers : mathematical …
,
(pp. 266-272)
.
1963
Persistent link: https://www.econbiz.de/10002384514
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