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This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on … continuous intention and loyalty based on relationship marketing and information systems. Three structural equation models built … predicting consumer loyalty and continuance intention, either as mediator or antecedent. Support was found for all of the …
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applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The … purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed … attitude toward a mobile social network. The results also show the significant role of attitude and satisfaction on consumer …
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satisfaction and loyalty, especially with regard to a number of tourist subgroups. … tourist loyalty is well founded, recent progress in e-services has opened new opportunities for informing and attracting … visitors. This paper examines the potential effects of e-services in an inclusive model of destination loyalty towards the city …
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