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1
Consumer's brand preference over cyber brand and extension brand
Amelia, Amelia
- In:
International journal of trade and global markets
7
(
2014
)
3
,
pp. 175-189
Persistent link: https://www.econbiz.de/10010530848
Saved in:
2
Exploring brand strength's nomological net and its dimensional dynamics
Wymer, Walter
;
Casidy, Riza
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 11-22
Persistent link: https://www.econbiz.de/10012025823
Saved in:
3
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
4
Innovative consumer behaviour towards sports wear
Sankar, Jeganathan Gomathi
;
Rishikesh, R.
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 661-665
Persistent link: https://www.econbiz.de/10012506659
Saved in:
5
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
6
Determinants to adopt conventional and Islamic banking : evidence from
Indonesia
Junaidi, Junaidi
;
Anwar, Suhardi M.
;
Alam, Roslina
; …
- In:
Journal of Islamic marketing
14
(
2023
)
3
,
pp. 892-909
Persistent link: https://www.econbiz.de/10013536435
Saved in:
7
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Saved in:
8
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
9
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
10
How exposure to logos and logo varieties fosters brand prominence and freshness
Sääksjärvi, Maria
;
Hende, Ellis van den
;
Mugge, Ruth
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 736-744
Persistent link: https://www.econbiz.de/10011416936
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