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Evaluating marketing strategies of compressed biogas (CBG) companies in India using decision tree analysis

Sirothiya, Monika; Chavadi, Chandan Andanesh - In: IIMS journal of management science 11 (2020) 3, pp. 219-237

Persistent link: https://www.econbiz.de/10012546940

The influence of publicity and sales promotion on marketing performance in Nigeria

Ogunmuyiwa, Michael Segun - In: Athens journal of business & economics : AJBE 8 (2022) 1, pp. 65-78

Persistent link: https://www.econbiz.de/10012704168

The important role of customer bonding capability to increase marketing performance in small and medium enterprises

Udayana, Ida Bagus Nyoman; Farida, Naili; … - In: Cogent business & management 8 (2021) 1, pp. 1-20

The purpose of this study is to develop the concept of customer bonding capability in the small and medium enterprise. Empirical research was conducted to explain how marketing performance can be improved through customer bonding capability. Considering the number and role of small and medium...

Persistent link: https://www.econbiz.de/10012654930

The interface between marketing and sales : the state of the art and a research agenda

Radtke, Sören A.; Paul, Marian E. - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 9-22

Persistent link: https://www.econbiz.de/10012600949

Marketing performance assessment and accountability : process and outcomes

Morgan, Neil A.; Jayachandran, Satish; Hulland, John; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 462-481

Persistent link: https://www.econbiz.de/10013271766

Which professional sport team has the best marketing performance in driving attendance? : the stochastic frontier approach

Pyun, Hyunwoong; Kim, Jeeyoon; Kim, Daehwan - In: International journal of sport finance 15 (2020) 2, pp. 55-68

Persistent link: https://www.econbiz.de/10013194025

Optimising digital marketing and social media strategy : from push to pull to performance

Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 709-739

Persistent link: https://www.econbiz.de/10013206743

Can the marketing department benefit from socially responsible marketing activities? : the role of legitimacy and customers' interest in social responsibility

Özturan, Peren; Grinstein, Amir - In: European journal of marketing 56 (2022) 2, pp. 400-441

Persistent link: https://www.econbiz.de/10013173435

Big data and firm marketing performance : findings from knowledge-based view

Gupta, Shivam; Justy, Théo; Kamboj, Shampy; Kumar, Ajay; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012814257

Marketing performance of service firms : recognizing market sensing capability and customer interaction orientation

Kwarteng, Collins Kankam; Sarpong, Appiah; Amofah, Ofosu; … - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 7 (2021) 2, pp. 38-48

Persistent link: https://www.econbiz.de/10012795081