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Electronic customer relationship management and company performance : exploring the product innovativeness development

Herman, Lalu Edy; Sulhaini, Sulhaini; Farida, Naili - In: Journal of relationship marketing : innovations and … 20 (2021) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10012483369

Service innovation capability for enhancing marketing performance : an SDL perspectives

Heng, Lie; Ferdinand, Augusty Tae; Afifah, Nur; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 623-632

This study was conducted to propose dan test a conceptual model for solving a research gap on the influence of customer orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer-centric strategy. We adopt the service-dominant logic as a...

Persistent link: https://www.econbiz.de/10012502311

Is marketing agility important for emerging market firms in advanced markets?

Khan, Huda - In: International business review : the official journal of … 29 (2020) 5, pp. 1-10

Persistent link: https://www.econbiz.de/10012303681

Does marketing ambidexterity boost marketing performance? : empirical evidence in Indonesia's consumer goods

Adiwijaya, Karto; Wahyuni, Sari; Gayatri, Gita; Mussry, … - In: Journal of global marketing 33 (2020) 4, pp. 266-288

Persistent link: https://www.econbiz.de/10012292811

Acculturative products uniqueness antecedence for successful marketing performance

Sugiyarti, Gita; Ferdinand, Augusty Tae; Nurchayati, Tatiek - In: DLSU business & economics review 28 (2018) 1, pp. 86-96

Persistent link: https://www.econbiz.de/10012263889

The impact of internal business environment on marketing strategies effecting marketing performance : case of retail industry Bandung city, Indonesia

Butarbutar, Dicky Jhon Anderson; Lisdayanti, Annisa - 2020

Persistent link: https://www.econbiz.de/10012266517

Achieving marketing performance through acculturative product advantages: the case of Sarong Samarinda

Indriastuti, Herning; Jati Kasuma; Saida … - In: Asian journal of business and accounting : AJBA 13 (2020) 1, pp. 241-261

Persistent link: https://www.econbiz.de/10012258468

Impact of social media on brand loyalty : study of buying behaviour

Bhandari, Ravneet Singh; Sharma, Himani - In: International journal of applied business and economic … 15 (2017) 1, pp. 297-308

Persistent link: https://www.econbiz.de/10011673352

Information technology and marketing performance within international market-entry alliances : a review and an integrated conceptual framework

Zhao, Shasha; Priporas, Constantinos-Vasilios - In: International marketing review 34 (2017) 1, pp. 5-28

Persistent link: https://www.econbiz.de/10011673644

Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance

Sharma, Piyush; St. Davčik, Nebojša; Pillai, Kishore … - In: Journal of business research : JBR 69 (2016) 12, pp. 5662-5669

Persistent link: https://www.econbiz.de/10011597445