Information technology and marketing performance within international market-entry alliances : a review and an integrated conceptual framework
Shasha Zhao and Constantinos-Vasilios Priporas
| Year of publication: |
2017
|
|---|---|
| Authors: | Zhao, Shasha ; Priporas, Constantinos-Vasilios |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 1, p. 5-28
|
| Subject: | Information technology | Entry modes | Cross-border alliance | Marketing performance | Informationstechnik | Strategische Allianz | Strategic alliance | Internationaler Markteintritt | International market entry | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-01-2016-0024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011673644