This paper analyses the relevant aspects of the transition that must be addressed when companies operating in mature markets change from one sales structure to another. In our specific research context, we try to shed light on the transition between one sales configuration based on...

This paper analyses the relevant aspects of the transition that must be addressed when companies operating in mature markets change from one sales structure to another. In our specific research context, we try to shed light on the transition between one sales configuration based on...

In the past few decades the topic of Green Economy has become relevant. Many authors have approached this issue from the perspective of large companies, however, the concept of Green Economy could be quite interesting from an SME perspective as well. The aim of this paper is to review the...