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Social networking sites users' affective commitment: A combined view

Zhang, Nan; Wang, Chong; Xu, Yan - 2012

Social networking site has become ubiquitous in just a few years. Their success depends on users' intention to adopt and willingness to continue investing their time and attention in this media in the absence of formal contract. This study investigates the formation of people's affective...

Persistent link: https://www.econbiz.de/10010311958

Trajectory and research opportunities on consumer brand engagement in social networking sites

Nery, Maria Martins Rebouças; Sincorá, Larissa Alves; … - In: Journal of internet commerce 20 (2021) 4, pp. 479-507

Persistent link: https://www.econbiz.de/10012801975

Classifying, measuring, and predicting users' overall active behavior on social networking sites

Chen, Aihui; Lu, Yaobin; Chau, Patrick Y. K.; Gupta, Sumeet - In: Journal of management information systems : JMIS 31 (2014) 3, pp. 213-253

Persistent link: https://www.econbiz.de/10011585481

Effects of sentiment on recommendations in social network

Hsu, Ping-Yu; Lei, Hong-Tsuen; Huang, Shih-Hsiang; … - In: Electronic markets : the international journal on … 29 (2019) 2, pp. 253-262

Persistent link: https://www.econbiz.de/10012112955

Social media in operations and supply chain management : state-of-the-art and research directions

Huang, Shupeng; Potter, Andrew; Eyers, Daniel - In: International journal of production research 58 (2020) 6, pp. 1893-1925

Persistent link: https://www.econbiz.de/10012194131

Reasons for using private blogs : toward Korea tourism

Noh, Jeonghee; Lee, Kwang-Woo; Heping, Wang - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 4, pp. 492-497

Persistent link: https://www.econbiz.de/10011976133

New business client acquisition using social networking sites

Kazienko, Przemyslaw; Szozda, Natalia; Filipowski, Tomasz; … - In: Electronic markets : the international journal on … 23 (2013) 2, pp. 93-103

Persistent link: https://www.econbiz.de/10009750451

Unknown, surprising, and economically significant : the realities of electronic word of mouth in Chinese social networking sites

Kasabov, Eduard - In: Journal of business research : JBR 69 (2016) 2, pp. 642-652

Persistent link: https://www.econbiz.de/10011436032

Payment willingness for VIP subscription in social networking sites

Li, Guofeng; Liu, Honglei; Li, Guoxin - In: Journal of business research : JBR 67 (2014) 10, pp. 2179-2184

Persistent link: https://www.econbiz.de/10010400093

Factors influencing popularity of branded content in Facebook fan pages

Sabate, Ferran; Berbegal-Mirabent, Jasmina; Cañabate, … - In: European management journal 32 (2014) 6, pp. 1001-1011

Persistent link: https://www.econbiz.de/10010432110

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