The goal of this study is to ask whether investors learn differently from gains (positive news) versus losses (negative news), whether learning performance is better or worse when people are actively investing in a security or passively observing the security’s payoffs, and whether there are...

Following the development of advanced neuroimaging techniques, the growing interest in studying the brain’s response to marketing stimuli resulted in the birth of consumer neuroscience within the field of neuroeconomics. However, marketing scholars have remained reluctant to adopt the...

This study examines the systematic evidence entailed in existing research on consumers’ evaluation of biotechnology in food products. The extant literature related to this topic typically originates from a variety of research disciplines, but shares an underlying focus in dealing with the...