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March Madness, Quantile Regression Bracketology, and the Hayek Hypothesis
Naik, Prasad A; Wedel, Michel; Kamakura, Wagner - In: Journal of business & economic statistics : JBES ; a … 28 (2010) 1, pp. 26-36
Persistent link: https://www.econbiz.de/10008371888
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The Stopping Power of Advertising: Measures and Effects of Visual Complexity
Pieters, Rik; Wedel, Michel; Batra, Rajeev - In: Journal of marketing 74 (2010) 5, pp. 48-61
Persistent link: https://www.econbiz.de/10008453655
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Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
Teixeira, Thales S.; Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 783-805
Persistent link: https://www.econbiz.de/10008708355
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An Empirical Bayes Procedure for Improving Individual-Level Estimates and Predictions From Finite Mixtures of Multinomial Logit Models
Kamakura, Wagner A.; Wedel, Michel - In: Journal of business & economic statistics : JBES ; a … 22 (2004) 1, pp. 121-125
Persistent link: https://www.econbiz.de/10008214948
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An Exponential-Family Multidimensional Scaling Mixture Methodology
Wedel, Michel; DeSarbo, Wayne S. - In: Journal of business & economic statistics : JBES ; a … 14 (1996) 4, pp. 447-459
Persistent link: https://www.econbiz.de/10008220740
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The Effectiveness of Customized Promotions in Online and Offline Stores
Zhang, Jie; Wedel, Michel - In: Journal of marketing research : JMR 46 (2009) 2, pp. 190-206
Persistent link: https://www.econbiz.de/10008226430
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Goal Control of Attention to Advertising: The Yarbus Implication
Pieters, Rik; Wedel, Michel - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 224-233
Persistent link: https://www.econbiz.de/10007763387
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Optimal Feature Advertising Design Under Competitive Clutter
Pieters, Rik; Wedel, Michel; Zhang, Jie - In: Management science : journal of the Institute for … 53 (2007) 11, pp. 1815
Persistent link: https://www.econbiz.de/10007879809
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Strategic planning of brand extentions using fit and atypicality measures
Batra, Rajeev; Lenk, Peter; Wedel, Michel - In: MSI reports : working paper series (2009) 3, pp. 3-22
Persistent link: https://www.econbiz.de/10009893541
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Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data
Shi, Savannah Wei; Wedel, Michel; Pieters, F. G. M. (Rik) - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1009-1026
Persistent link: https://www.econbiz.de/10010115124