The aim of this study is to explore the main elements of the Morocco brand transmitted by Moroccan emigrants, and their perceptions of their influence on the construction of the Morocco brand as a tourist destination. The data was collected through a questionnaire from 131 Moroccan emigrants...

Purpose - The main objective of this work consists of proposing a new line of research which consists of exploring the role of emigrants in the construction of their country of origin’s brand. Design and Methodology - To justify the need of this new research line we provide arguments by...

The phenomenon of devolution, or transfer of human resource management (HRM) responsibilities to middle managers (MM) has mainly been studied and measured as a homogeneous and unidimensional phenomenon. However, the variations found in the literature suggest that this key HR concept may be of a...

"This practical yet cutting-edge Handbook includes both established and innovative methods for studying identity in management, organisations, and cognate fields. Incorporating a breadth of narrative, visual, ethnographic and embodied methods, as well as ways for analysing naturally occurring...