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Trademarks and brand management : selected annotations
Hill, Conrad R. (contributor) - 1976
Persistent link: https://www.econbiz.de/10000673130
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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The star-spangled hustle
Blaustein, Arthur I.; Faux, Geoffrey - 1972
Persistent link: https://www.econbiz.de/10000013322
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Designing positively evaluated logos
Henderson, Pamela W.; Cote, Joseph A. - 1996
Persistent link: https://www.econbiz.de/10000957394
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Erosion and variability in brand loyalty
Dekimpe, Marnik G. (contributor) - 1996
Persistent link: https://www.econbiz.de/10000957444
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Good Brand 2006 : Gutes tun und davon profitieren? ; ethisches Verbraucherverhalten und Cause Related Marketing in Deutschland
Blumberg, Martin (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003714086
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Bono's product (red) initiative : wedding hard commerce and corporate social responsibility
Ponte, Stefano (contributor); Richey, Lisa Ann (contributor) - 2008
Bono's Product (RED) initiative was created to raise awareness and money for The Global Fund to Fight AIDS, Tuberculosis and Malaria by teaming up with major corporations to market RED co-branded products. RED has been built upon the principle that "hard commerce" can be an appropriate vector...
Persistent link: https://www.econbiz.de/10003714782
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Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a ...
Peck, Joann; Childers, Terry L. - In: Handbook of consumer psychology, (pp. 193-219). 2008
Persistent link: https://www.econbiz.de/10003716173
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Podcasting - Marketing für die Ohren : mit Podcasts innovativ werben, die Marke stärken und Kunden rund um die Uhr erreichen
Krugmann, Dennis; Pallus, Darius P. - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003716420