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Personal branding on social media : predictors of self-presentation and relationship management of German academics

Kapidzic, Sanja - 2018 - 1st edition

Persistent link: https://www.econbiz.de/10011791977

Ein Song, den du gut gebrauchen kannst : popmusikalische Produktivität und ihre Verbindung zu Vermarktung und Rezeption

Schwetter, Holger - In: Die Produktivität von Musikkulturen, (pp. 99-123). 2018

Persistent link: https://www.econbiz.de/10011862463

When guests trust hosts for their words : host description and trust in sharing economy

Tussyadiah, Iis P.; Park, Sangwon - In: Tourism management : research, policies, practice 67 (2018), pp. 261-272

Persistent link: https://www.econbiz.de/10011841903

Consumers at work, or curiosity at play? : revisiting the prosumption/value cocreation debate with smartphones and two-dimensional bar codes

Cochoy, Franck - In: Marketing theory 15 (2015) 2, pp. 133-153

Persistent link: https://www.econbiz.de/10011494446

Authentic personal brand coaching : entrepreneurial leadership brand coaching for sustainable high performance

Rampersad, Hubert K. - 2015

Persistent link: https://www.econbiz.de/10011327487

Self-marketing brand skills for business students

Manai, Aicha; Holmlund, Maria - In: Marketing intelligence & planning 33 (2015) 5, pp. 749-762

Persistent link: https://www.econbiz.de/10011447604

Covering in cover letters : gender and self-presentation in job applications

He, Joyce C.; Kang, Sonia K. - In: Academy of Management journal : AMJ 64 (2021) 4, pp. 1097-1126

Persistent link: https://www.econbiz.de/10012657762

Digital Personal Branding : Über den Mut, sichtbar zu sein. Ein Guide für Menschen und Unternehmen

Zayats, Marina - 2020

Das Buch zeigt anwendungsnah, warum Digital Personal Branding ein unerlässliches Werkzeug für die Karriere ist und warum auch Unternehmen die Digital Personal Brand ihrer Mitarbeiter fördern sollten. Die Autorin erklärt entlang einer Personal-Branding-Roadmap, wie man seine Positionierung...

Persistent link: https://www.econbiz.de/10012403083

Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education

Tourky, Marwa; Foroudi, Pantea; Al-Zadjali, Fatma Haji - In: Building corporate identity, image and reputation in …, (pp. 467-486). 2022

Persistent link: https://www.econbiz.de/10012609418

Personal brand benefits of social media use for researchers : a case study

Prado Román, Alberto; Paz-Gil, Iria; Prado Román, Miguel - In: Advanced digital marketing strategies in a data-driven era, (pp. 226-245). 2021

Persistent link: https://www.econbiz.de/10012621986

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