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A model of close business relationships in China (guanxi)
Lee, Dong-Jin; Pae, Jae H.; Wong, Y.H. - In: European journal of marketing : EJM 35 (2001) 1-2, pp. 51-69
Persistent link: https://www.econbiz.de/10006091531
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Setting socially responsible marketing objectives: A quality-of-life approach
Sirgy, M.Joseph; Lee, Dong-Jin - In: European journal of marketing : EJM 30 (1996) 5, pp. 20-34
Persistent link: https://www.econbiz.de/10006101410
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Quality-of-Life (QOL) Marketing: Proposed Antecedents and Consequences
Lee, Dong-Jin; Sirgy, M.J. - In: Journal of macromarketing : examining the interactions … 24 (2004) 1, pp. 44-58
Persistent link: https://www.econbiz.de/10006882546
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Developing a Subjective Measure of Consumer Well-Being
Lee, Dong-Jin; Sirgy, M.Joseph; Larsen, Val; Wright, … - In: Journal of macromarketing : examining the interactions … 22 (2002) 2, pp. 158-169
Persistent link: https://www.econbiz.de/10006892156
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The Effect of Moral Philosophy and Ethnocentrism on Quality-of-Life Orientation in International Marketing: A Cross-Culturaal Comparison
Lee, Dong-Jin; Sirgy, M.Joseph - In: Journal of business ethics : JOBE 18 (1999) 1, pp. 73-90
Persistent link: https://www.econbiz.de/10006915854
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Developing a model of reciprocity in the importer–exporter relationship: The relative efficacy of economic versus social factors
Lee, Dong-Jin; Jeong, Insik; Lee, Hyoung Tark; Sung, Hye Jin - In: Industrial marketing management : the international … 37 (2008) 1, pp. 9-22
Persistent link: https://www.econbiz.de/10007893882
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Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms
Sirgy, M.Joseph; Lee, Dong-Jin - In: Journal of business ethics : JOBE 77 (2008) 4, pp. 377-404
Persistent link: https://www.econbiz.de/10007896604
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Benevolence in the importer-exporter relationship: Moderating role of value similarity and cultural familiarity
Lee, Dong-Jin; Lee, Moonkyu; Suh, Jaebeom - In: International marketing review 24 (2007) 6, pp. 657-677
Persistent link: https://www.econbiz.de/10007872805
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Research on Consumer Well-Being (CWB): Overview of the Field and Introduction to the Special Issue
Sirgy, M.Joseph; Lee, Dong-Jin; Rahtz, Don - In: Journal of macromarketing : examining the interactions … 27 (2007) 4, pp. 341-349
Persistent link: https://www.econbiz.de/10007876139
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Does Marketing Activity Contribute to a Society’s Well-Being? The Role of Economic Efficiency
Sirgy, M. Joseph; Yu, Grace B.; Lee, Dong-Jin; Wei, Shuqin - In: Journal of business ethics : JOBE 107 (2012) 2, pp. 91-103
Persistent link: https://www.econbiz.de/10009978010