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<b>Foreword</b>--Revisiting th...
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Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
Saved in:
2
Foreword-Revisiting the Workshop on Quantitative Marketing and Structural Econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 945-950
Persistent link: https://www.econbiz.de/10009809765
Saved in:
3
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
4
A dynamic model of consumer replacement cycles in the PC processor industry
Gordon, Brett R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 846-867
Persistent link: https://www.econbiz.de/10003899995
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5
The effect of ownership structure on prices in geographically differentiated industries
Thomadsen, Raphael
- In:
The Rand journal of economics
36
(
2005
)
4
,
pp. 908-929
Persistent link: https://www.econbiz.de/10003323638
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Seeking an expanding competitor : how product line expansion can increase all firms' profits
Thomadsen, Raphael
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 349-360
Persistent link: https://www.econbiz.de/10009563652
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7
Editorial: Maximizing impact via database submissions
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 541
Persistent link: https://www.econbiz.de/10003766050
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8
Editorial: Enticing and publishing the home run paper
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 4-6
Persistent link: https://www.econbiz.de/10003709035
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9
Exploring repeated measures data sets for key features using principal components analysis
Bradlow, Eric T.
-
2007
Persistent link: https://www.econbiz.de/10003541124
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10
Another look at A.I.D.
Staelin, Richard
- In:
Journal of advertising research
11
(
1971
)
5
,
pp. 23-28
Persistent link: https://www.econbiz.de/10002856758
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