Similar Search Results - EconBiz

Industrial New Product Launch Strategies and Product Development Performance

Hultink, Erik Jan; Griffin, Abbie; Hart, Susan; Robben, … - In: The journal of product innovation management : an … 14 (1997) 4, pp. 243-257

Persistent link: https://www.econbiz.de/10007368395

Strategic pricing in export markets: empirical evidence from the UK

Tzokas, Nikolaos; Hart, Susan; Argouslidis, Paris; … - In: International Business Review 9 (2000) 1, pp. 95-117

This study was initiated by the apparent conceptual and empirical neglect of the industrial export pricing area. Capitalising upon calls for a strategic pricing orientation in contemporary firms the study seeks to empirically explore the export pricing practices of industrial exporters in the UK...

Persistent link: https://www.econbiz.de/10009213048

Product strategy and management

Baker, Michael; Hart, Susan - 1998

Persistent link: https://www.econbiz.de/10004378501

In search of generic launch strategies for new products

Hulting, Erik J.; Griffin, Abbie; Robben, Henry S.J.; … - In: International journal of research in marketing : IJRM ; … 15 (1998) 3, pp. 269

Persistent link: https://www.econbiz.de/10006199589

Strategic pricing in export markets: empirical evidence from the UK

Tzokas, Nikolaos; Hart, Susan; Argouslidis, Paris; … - In: International business review : the official journal of … 9 (2000) 1, pp. 95-118

Persistent link: https://www.econbiz.de/10005962079

ARTICLES - The Impact of Marketing Research Activity on SME Export Performance: Evidence from the UK

Hart, Susan; Tzokas, Nikolaos - In: Journal of small business management : JSBM ; a joint … 37 (1999) 2, pp. 63-75

Persistent link: https://www.econbiz.de/10005968604

Marketing Research Activity and Company Performance: Evidence from Manufacturing Industry

Hart, Susan; Diamantopoulos, Adamantios - In: European journal of marketing : EJM 27 (1993) 5, pp. 54

Persistent link: https://www.econbiz.de/10006106431

Hart, Susan - In: Journal of marketing management : MM 26 (2010) 9, pp. 771-773

Persistent link: https://www.econbiz.de/10008453125

Hart, Susan - In: Journal of marketing management : MM 26 (2010) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10008416309

Relational resources and competences for radical product innovation

Story, Vicky; Hart, Susan; O'Malley, Lisa - In: Journal of marketing management : MM 25 (2009) 5, pp. 461-482

Persistent link: https://www.econbiz.de/10008416579

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