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Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.; Trifu, Andreea; Cambra-Fierro, … - In: Journal of business research : JBR 133 (2021), pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
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The influence of communication in destination imagery during COVID-19
Cambra-Fierro, Jesús; Fuentes-Blasco, María; Gao, Lily; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209580
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Inés Rosales : el reto de internacionalizar la actividad de una PYME es posible : the challenge of internationalizing a SME's activity is possible
Cambra-Fierro, Jesús; Vázquez-Carrasco, Rosario - In: Universia business review : revista trimestral de … 28 (2010), pp. 62-77
Persistent link: https://www.econbiz.de/10009542095
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Channel habits and the development of successful customer-firm relationships in services
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Patrício, Lia - In: Journal of service research 23 (2020) 4, pp. 456-475
Persistent link: https://www.econbiz.de/10012391608
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The power of social influence and customer-firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value
Cambra-Fierro, Jesús; Gao, Lily; Melero-Polo, Iguácel - In: Journal of business research : JBR 125 (2021), pp. 103-119
Persistent link: https://www.econbiz.de/10012494048
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"Towards a co-creation framework in the retail banking services industry : do demographics influence?"
Cambra-Fierro, Jesús; Pérez, Lourdes; Grott, Emily - In: Journal of retailing and consumer services 34 (2017), pp. 219-228
Persistent link: https://www.econbiz.de/10011629059
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Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Sesé, F. … - In: Journal of service research : JSR 21 (2018) 2, pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
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Factores de éxito de CRM : un estudio exploratorio en el sector bancario español : an exploratory study in the Spanish bank sector
Cambra-Fierro, Jesús; Centeno, Edgar; Olavarría, Ana; … - In: Universia business review : revista trimestral de … 43 (2014), pp. 144-167
Persistent link: https://www.econbiz.de/10010442320
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Managing service recovery processes : the role of customers' age
Cambra-Fierro, Jesús; Berbel-Pineda, Juan M.; … - In: Journal of business economics and management 12 (2011) 3, pp. 503-528
Persistent link: https://www.econbiz.de/10010007069
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Inés Rosales : el reto de internacionalizar la actividad de una PYME es posible
Cambra-Fierro, Jesús; Vázquez-Carrasco, Rosario - In: Universia business review : revista trimestral de … 28 (2010), pp. 62-77
Persistent link: https://www.econbiz.de/10010008308