Extends the diffusion of innovations paradigm to today’s pluralistic marketplace by introducing the concept of multiple … diffusion, whereby an innovation diffuses in multiple sub‐social systems, each with a distinct pattern of adoption, that … together comprise the aggregate diffusion pattern for a given society. Identifies variables that affect the multiple diffusion …

technology-organization-environment (TOE) framework and diffusion of innovation (DOI) theory along with several strands of the …

Purpose – The purpose of this study is to propose a systematic method for the diffusion of forecasting technology in … interviewees as well as algebraically transformable into the parameters of a logistic diffusion model. In addition, they developed … representative diffusion models such as the Bass model and the Gompertz model. Practical implications – The authors' method provides …

methodology. The case allows students to examine the fundamental challenges in diffusion or acceptance of innovation by potential … users. It aims to discuss the dynamics of the innovation and diffusion process, and the factors which drive or hinder the … process of diffusion. …

diffusion pattern. Typically, the process of adopting a new piece of knowledge will be translated into an s-shaped trajectory … for the adoption rate. This type of process of diffusion tends to be stable in the sense that convergence from any initial … guaranteed. Here, we introduce a mechanism under which stability of the diffusion process does not necessarily hold. When the …

maps, we study how geography affects university knowledge diffusion. We show that knowledge flows from patents are …