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Experimental analysis of consumer channel-mix use
Oppewal, Harmen; Tojib, Dewi Rooslani; Louvieris, Panos - In: Journal of business research : JBR 66 (2013) 11, pp. 2226-2233
Persistent link: https://www.econbiz.de/10009787898
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Exploring attitudes and affiliation intentions toward consumers who engage in socially shared superstitious behaviors : a study of students in the East and the West
Wang, Di; Oppewal, Harmen; Thomas, Dominic - In: Psychology & marketing 31 (2014) 3, pp. 203-213
Persistent link: https://www.econbiz.de/10010341742
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Place attachment in commercial settings : a gift economy perspective
Debenedetti, Alain; Oppewal, Harmen; Arsel, Zeynep - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 904-923
Persistent link: https://www.econbiz.de/10010253788
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Unit pricing matters more when consumers are under time pressure
Yao, Jun; Oppewal, Harmen - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 1094-1114
Persistent link: https://www.econbiz.de/10011529790
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Unit pricing increases price sensitivity even when products are of identical size
Yao, Jun; Oppewal, Harmen - In: Journal of retailing 92 (2016) 1, pp. 109-121
Persistent link: https://www.econbiz.de/10011484094
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Inferring future vacation experience preference from past vacation choice : a latent class analysis
Crouch, Geoffrey I.; Huybers, Twan; Oppewal, Harmen - In: Journal of travel research : a quarterly publication of … 55 (2016) 5, pp. 574-587
Persistent link: https://www.econbiz.de/10011486249
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Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi - In: Journal of business research : JBR 67 (2014) 11, pp. 2447-2455
Persistent link: https://www.econbiz.de/10010402772
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How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 23 (2015), pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
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Tourist destination and experience choice : a choice experimental analysis of decision sequence effects
Oppewal, Harmen; Huybers, Twan; Crouch, Geoffrey I. - In: Tourism management : research, policies, practice 48 (2015), pp. 467-476
Persistent link: https://www.econbiz.de/10010509453
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Segmenting consumers based on how they spend a tax rebate : an analysis of the Australian stimulus payment
Oppewal, Harmen; Paas, Leonard J.; Crouch, Geoffrey I.; … - In: Journal of economic psychology : research in economic … 31 (2010) 4, pp. 510-519
Persistent link: https://www.econbiz.de/10009272636