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Navigating the storm : a counterproductive work behavior and leadership case study in a Division I FBS school

Brimecombe, Michelle; Magnusen, Marshall J.; Bunds, Kyle - In: Sport management review 17 (2014) 2, pp. 219-237

Persistent link: https://www.econbiz.de/10010382552

Community building in virtual participation charity sport events

Bunds, Kyle; Tang, Yihui; Koenigstorfer, Joerg - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1738-1764

Persistent link: https://www.econbiz.de/10014450116

The role of organizational values for sustainable development : the case of forest green rovers and the promotion of plant-based diets

Pape, Lennart; Höhn, Ingo; Bunds, Kyle; Koenigstorfer, … - In: Marketing : ZFP ; journal of research and management 45 (2023) 2, pp. 49-62

Persistent link: https://www.econbiz.de/10014306385

Rural community well-being through minor league sport

Kim, Young Do; Magnusen, Marshall J.; Weaver, Anthony; … - In: Sport, Business and Management: An International Journal 9 (2019) 4, pp. 328-343

Purpose: The purpose of this paper is to investigate how small-town residents’ perceptions of a minor league sport team’s socially responsible initiatives (SRI) influence several psychological responses to SRI, including feelings of gratitude, subjective well-being, place attachment and...

Persistent link: https://www.econbiz.de/10012079594

Developing a sport fan equity index

Kim, Young Do; Magnusen, Marshall J.; Kim, Yukyoum; … - In: International Journal of Sports Marketing and Sponsorship 21 (2020) 2, pp. 247-266

Purpose: The primary purpose of this study was to generate a composite sport fan equity index (SFEI) for use in estimating the asset value of an individual fan to a sport organization. The index was developed by applying a simple additive weighting (SAW) method. Design/methodology/approach: A...

Persistent link: https://www.econbiz.de/10012276839

Factors influencing sponsorship effectiveness : a meta-analytic review and research synthesis

Kim, Yu Kyoum; Lee, Hyun-Woo; Magnusen, Marshall J.; … - In: Journal of sport management : the official journal of … 29 (2015) 4, pp. 408-425

Persistent link: https://www.econbiz.de/10011374559

Roles of recruiter political skill, influence strategy, and organization reputation in recruitment effectiveness in college sports

Magnusen, Marshall J.; Mondello, Michael; Kim, Yu Kyoum; … - In: Thunderbird international business review 53 (2011) 6, pp. 687-700

Persistent link: https://www.econbiz.de/10009387688

Social effectiveness and sport personnel : the impact of athlete political skill and influence tactics on sport organisation CSR reputation and consumer advocacy intentions

Magnusen, Marshall J.; Hong, Sungil; Mondello, Michael - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 61-82

Persistent link: https://www.econbiz.de/10009407935

Transition from motivation to behaviour : examining the moderating role of Identification (ID) on the relationship between motives and attendance

Kim, Yu Kyoum; Trail, Galen T.; Magnusen, Marshall J. - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 190-211

Persistent link: https://www.econbiz.de/10009765607

The roles of recruiter political skill and performance resource leveraging in NCAA football recruitment effectiveness

Treadway, Darren C.; Adams, Garry; Hanes, T. Johnston; … - In: Journal of management : JOM 40 (2014) 6, pp. 1607-1626

Persistent link: https://www.econbiz.de/10010402568