Polyakova, Olga; Mirza, Mohammed T - In: Sport, Business and Management: An International Journal 6 (2016) 3, pp. 360-382
Purpose – The purpose of this paper is to review the concept of perceived service quality in the fitness industry by … sport and fitness. Design/methodology/approach – The paper critically reviews generic and industry-specific models of … service quality in the fitness industry. The examination of the models is intended to identify the role that the perspective …