This article focuses on the increasing consumption trend of counterfeit goods in the countries of CEE and on the consequences for the global market. Counterfeiting is not longer typical only for the luxury market, where branding together with genuine source plays a crucial role and the business...

This article analyses the emergence of a new trend in local marketing communication and PR in the Czech Republic. After the decline of public trust after the economic crisis in 2008 many state officials and politicians were blamed for corruption and fraud (Edelman, 2013). Anti-corruption...