Article is devoted to the continuation of the study hypotheses on the relationship between marketing and life cycle of … analysis, showing the feature in the marketing of innovative enterprises. …

widely used in practice in different areas of marketing such as the return on investments, discounted flow of benefits of a …

This paper aims to present the main events that left their mark on the history and evolution of the Marketing Faculty … only school dedicated exclusively to the study of marketing in Romania, as well as one of the few exclusively marketing … schools in Europe, the history of the Marketing Department and, subsequently, of the Marketing Faculty overlaps in the last …

Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over … review a few of these, focusing in particular on domains that have received considerable attention in the marketing …

marketing activities that go beyond R&D, the strong increase of me-too drugs, and, at the same time, the high industry … profitability have contributed to public skepticism. Despite this increasing role of marketing, studies on the profitability of …’ performance is not only closely linked to their R&D activities but also to marketing activities such as advertising and product …

The Lucas critique has been largely ignored in the marketing literature. We present a number of conditions under which … the critique is most likely to (also) apply in marketing settings. Next, we provide some perspectives on how to diagnose …

a firm’s marketing expenditures. We discuss the implications of these findings for technology evolution theory …